We have traditional media stunts, so why not “social” media stunts?

We saw an example of this today from Skittles – the chewy candy – where they essentially replaced their www.skittles.com website with a Twitter search for “skittles”.

Great idea.  Now that it’s been done, I’m not expecting to see much more of it.

Not least of all because of the complaints about the drain on Twitter’s API.

Most of the time on the page I saw:

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But who cares, as publicity stunts go, this one was a huge success.

Hell, I wrote about it.