1. Make your page title as generic as possible.
If you are setting up a page to promote your company brand, this may not be an option. But generic pages are far more likely to gain fans than brand pages.
Think about it this way – if you have a website about “Travel to Asia”, do you think Facebook users will be more likely to become a fan of “Travel to Asia” or “TravelToAsia.com”?
As much as it pains you, there are far more people who are fans of “Travel to Asia” than there are fans of your website.
In my experience, people are far more likely to share their photos, videos and comments on more generic sounding pages, and more likely to randomly recommend it to their friends.
All this builds a larger community – a community, remember, that you can promote your website and services on.
Change the settings so that fan comments appear to everyone, enable comments, videos, photos, and discussion forums!
3. Name your page.
It’s much easier to share your Facebook fan page if you can give a short, concise, and branded URL for it, rather than some ridiculously long address.
Which looks better to you?
If I had $1 for every time I saw a Facebook fan page with over 1,000 fans, but no vanity URL, I’d be rich! It used to be 1,000 fans were what were needed to name a page, then it went down to 100, and now it’s a mere 25 fans! Do you have 25 friends who can fan your page?
Promote your page on Facebook, Twitter and your blog.
Facebook is here to stay. It’s not going away. Get over any concerns you have about losing traffic to it, and take advantage of the community-building tools it has!
Facebook has a little widget you can add to your website to promote your page, it’s called the “fan box”. Click on “Edit Page”, then “Promote with a fan box” (middle column, third section). Here’s what it looks like:
Of course you can link to your Facebook page in a bunch of ways – with a nice Facebook icon, a text link, or with the Meebo Bar.
Advertise your page.
You can advertise your website on Facebook (and I do suggest any serious business considers this). But did you also know you can advertise your page?
My favourite form of advertising on Facebook are fan page ads to “friends of your fans”. If you have 100 fans on your page, there are probably thousands of “friends of your fans”.
Suppose “John Smith” is a fan of your page, “Acme Widgets”. John’s friends will see an ad pop up occasionally showing your “Acme Widgets” page, and saying “John Smith is a fan of Acme Widgets. Become a Fan?” One click, and they’ve signed up!
The old marketing question in this case has gone from “Do I trust Acme Widgets?” to “Do I trust my friend’s positive opinion of Acme Widgets?”
But why would I pay Facebook to advertise Facebook?
First of all, you need to get over the old rules of web marketing – you are not advertising Facebook, you are advertising your brand on Facebook.
There is another big reason: comfort.
The fact is that Facebook users are far more comfortable with Facebook then all those other scary websites in the world! Once a fan becomes comfortable with your fan page, they’ll become far more comfortable with visiting your website.