Category: advertising

Social Media Club, Victoria

On March 31, 2009, Catherine Novak and I helped to organize an inaugural meeting for Social Media Club in Victoria.  We met at the University of Victoria, Faculty of Business. Thank you to Herman Thoene from EcoLog Homes for shooting and editing the following video: Interested in coming to the next meeting? Join the FaceBook …

Smartest Twitter Spam Ever

We’ve all had “spam followers” on Twitter.  Presumably this is done to promote websites and products.  Most of it is idiotic, and the accounts get closed pretty quickly.  I just discovered one, however, that impressed me greatly.  Some smarter spammer out there came up with this. At the risk of educating spammers, I have reviewed …

The Real Value of Twitter: Three Predictions for 2012

People who enjoy micro-blogging on Twitter include a group I’ve already pretty clearly identified. Computer Geeks Marketing Types Egomaniacs Social Butterflies (I’d include myself in all 4 to varying degrees.)  There’s a few others along the same lines. Others will reluctantly sign on, because they feel they need to – for business or what not.  …

One Month of Twitter

It’s been one month since I skeptically started using Twitter. Wow. I’m convinced that every marketing person, Internet geek, computer programmer, opportunistic, or egomaniac should be using Twitter! Here’s what I’ve done in 28 days (in addition to my regular job managing the company): I’ve created profiles for all 3 of my business divisions and …

Social Networking – MySpace

Q: What does MySpace have going for it? A: It is well established, as the first-to-market social network.  It has hundreds of thousands of users.  It is owned by News Corporation, which (in “normal” economic times) gives it pretty deep pockets. Q: What does MySpace have going against it? A: Almost everything else. I am …

Avoiding Domain Name and Web Hosting Scams

I wrote this in response to a local Better Business Bureau warning about a web hosting invoicing scam. As somebody who has been in the domain name and web hosting business for 8 years, I hope to provide some insight on the matter. It is written to be as simple and straightforward as possible. Avoiding …

Social Networking Primer – Update

I’m meeting later today with an old friend of mine, Catherine Novak, who is a communications expert with a particular interest in Social Networking. Then tomorrow, I am meeting with another old friend, Michael Allison, who is also a communications expert, and has a thing or two to say about social networking. I thought it …

Social Networking Primer

I spend a great deal of time going to conferences on Search Engine Optimization, Affiliate Marketing, Webmastering and so forth. Not as much as some of my crazy friends, but often enough. For the last few years, the buzz has been “social networking”. For the first few years it was “building your own social networks”. …

SuperBowl Ad Commentary #1

News to Coca Cola: Your product is barely consumable for humans. I can’t imagine it’s terribly healthy for animals. Stop with the cutesy little animals already. Polar bears, penguins and now insects. Now that Coke Zero ad – that was very good! And Conan O’Brien – very classy. I’m going to predict that “vroom vroom …