Category Archives: business

Population of Facebook Now Exceeds Population of G7

Mashable has declared the population of Facebook – measured in users who have logged in at least once in the last 30 days – is now 750 million. Much has been made of looking at Facebook as though it was a country, so you could compare it with others to see which countries have the largest population. So I thought it was notable that this latest figure exceeds the population of the entire G7 – the (misnomer) Group of 7 most industrialized nations (notwithstanding the latest economic wreckage) – France, Germany, Italy, Japan, United Kingdom, United States and Canada. The population of the G7 is 744,342,375, according to Wikipedia. Of …

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LinkedIn Answers

So at Eat. Drink. Tweet. in Penticton this past weekend, I taught a session on LinkedIn. As mentioned in my previous post, I built a Canadian Wine Group on LinkedIn, and it now has 26 members. (One of the things I’ve been working on–quite passively–for the past few years is a wine site. Our company owns Corks.ca, and it’s on rendition 3, but I’m planning rendition 4 in Fall, along the same business model of Foodie.ca, which has been wildly successful so far.) At the conference, I had all of 70 seconds left to talk about LinkedIn Answers (my session went on a bit long). But pre-conference, I posed a question about …

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LinkedIn or Bust … uh, literally.

I’m putting the finishing touches on my presentation for Eat. Drink. Tweet. in Penticton, British Columbia. It’s all about LinkedIn. For those of you who follow my blog regularly (thanks, Mom), you’ll remember that I rated LinkedIn #2 overall, and Twitter #1. In the next rendition of my Top Social Media List, I’m certain these will reverse. Why? Twitter is great, and I love it to bits, but the reality is there’s more money to be made building a serious business network. And that’s what LinkedIn does the best. BONUS: Canadian Wine LinkedIn Group The Answers app is the best ever, hands down. Forget about Quora, and Yahoo! Answers is …

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Social Media Presentation in Vancouver

On October 18th, I was invited by the Cambie Village Business Association to speak about social media for businesspeople in their organization and community. Many in attendance were retailers, but there were several other types of businesses represented too. I often speak about social media, so that’s not the particularly interesting part. What was very cool was that it was in an old restored movie theatre – The Park Theatre on Cambie Street. They have a fabulous new projector, and have done a phenomenal job updating the old theatre. Its also the largest screen I have ever projected PowerPoint on! A few folks asked for my slides, which are not …

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Camping…

Social Media Camp is now a done deal. See my wrap-up post here. The short version is that it was fun, and we had lots of great feedback. I can’t wait to do the next one, but want to sleep a little bit first. Just a little though; I don’t slow down much! My next big side-projects… Foodie.ca – Launching November 1st, 2010. WordCamp Victoria 2011 is coming up on January 22nd. Of course, I’ll still be busy with the day to day operations at IdeaZone.ca. We are now celebrating 10 years of website design in Victoria.

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Top 5 reasons why t.co is a bad move by Twitter

Twitter announced, by e-mail to every user, that they are going to make their URL shortener (“wrapper”) mandatory on Twitter, and this will be applied to every URL posted, effectively eliminating the need (and, presumably, the functionality) of every other URL shortener in existence. Here are 5 reasons why this is a bad policy: It will put the nail in the coffin for competing shorteners, like bit.ly (which was just starting to look like it had a viable business model). If they go out of business, every Twitter user could be put in the position of having everything they ever tweeted with a bit.ly link become instantly dead. Twitter vaguely …

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Social Media – Top 25

It’s been over 8 months since my last social media top 10 list, so I figured it was time for an update. Last time, my top 10 list was actually a top 18, so I figured I’d just bite the bullet, and make this one a top 25. If you are using social media for business, you are probably best to stick with LinkedIn, Facebook and Twitter (perhaps with a dash of YouTube or Flickr). But if you are a geek like me, you might find a few little gems in this list. 25. Google Buzz So much buzz, yet so little sting. It’s my new FriendFeed, although I don’t …

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My Crappy E-Book – DELIVERED!

Want to get 10,000 followers on Twitter!?! No, I’m not going to charge $0.99 (or 2 for $1.97), as promised, and the first 1,000 people to retweet it will not get a free copy. This advice is free – for everybody: The number of followers you have on Twitter means absolutely nothing. Remember the old analogy: it doesn’t matter how big it is, it matters how you use it. If you engage with others in a spirit of community (you know, helping your neighbours…), you win and your followers win. Twitter is an amazing channel for communication, but there are a few things that make it awkward, or even annoying …

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Victoria British Columbia Officially Proclaims "Social Media Day", June 30th

Victoria, British Columbia, the Capital city – for visitors, there are lots of great things to see and do. But did you also know it’s the capital city for technology and social media? It was big news when the technology industry eclipsed tourism in 2007. But what about social media? Well, the industry here might not be colossal, but it’s growing, and there is plenty of expertise for a small city, not to mention the power users. Here’s a sample of our accomplishments… Victoria was the first city in Canada to form a Social Media Club chapter. Victoria is hosting the first Social Media Camp in Canada on October 3rd, …

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Top 5 Tips For New Facebook Pages

1. Make your page title as generic as possible. If you are setting up a page to promote your company brand, this may not be an option. But generic pages are far more likely to gain fans than brand pages. Think about it this way – if you have a website about “Travel to Asia”, do you think Facebook users will be more likely to become a fan of “Travel to Asia” or “TravelToAsia.com”? As much as it pains you, there are far more people who are fans of “Travel to Asia” than there are fans of your website. In my experience, people are far more likely to share their …

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