Tag Archives: advertising
Top 5 Tips For New Facebook Pages
1. Make your page title as generic as possible. If you are setting up a page to promote your company brand, this may not be an option. But generic pages are far more likely to gain fans than brand pages. Think about it this way – if you have a website about “Travel to Asia”, do you think Facebook users will be more likely to become a fan of “Travel to Asia” or “TravelToAsia.com”? As much as it pains you, there are far more people who are fans of “Travel to Asia” than there are fans of your website. In my experience, people are far more likely to share their …
"The Globe and Mail Test"
In politics I have developed messaging plans, formulated targetted advertising, conducted web campaigns, been responsible for media relations, and managed local campaigns of all kinds. In my business I consult with companies on their branding and advertising strategies regularly. There is one rule which should be common sense in this day and age. It states: “If you’d be embarassed to see what you’ve said on the front cover of the newspaper the next morning, THEN DON’T SAY IT.” In Canada, we affectionately call this “The Globe and Mail Test.” For years, I’ve been telling clients the same thing applies (even more so) to e-mail. Now that social media is exploding, …
SuperBowl Ad Commentary #1
News to Coca Cola: Your product is barely consumable for humans. I can’t imagine it’s terribly healthy for animals. Stop with the cutesy little animals already. Polar bears, penguins and now insects. Now that Coke Zero ad – that was very good! And Conan O’Brien – very classy. I’m going to predict that “vroom vroom der party starter” becomes a popular greeting amongst young males over the next several months. And, Conan, nice bunny ears!
