Tag Archives: branding
Top 5 Tips For New Facebook Pages
1. Make your page title as generic as possible. If you are setting up a page to promote your company brand, this may not be an option. But generic pages are far more likely to gain fans than brand pages. Think about it this way – if you have a website about “Travel to Asia”, do you think Facebook users will be more likely to become a fan of “Travel to Asia” or “TravelToAsia.com”? As much as it pains you, there are far more people who are fans of “Travel to Asia” than there are fans of your website. In my experience, people are far more likely to share their …
Domain Names, Branding and BC Political Parties
Who does the online marketing for political parties? I have been in the domain name business for 9 years, and marketing for even longer than that. There are “smart” domain names for business, and I usually talk about that (a lot). Not just what should we call our name (before the dot), but also what top-level domain (TLD) is most suitable (after the dot). Generally speaking, for a Canadian business appealing to Canadians, .CA is the best choice. For a business marketing primarily to the United States, .COM is the best. For the latter category, if both .CA and .COM are available, try to get both (but use the .CA …
"The Globe and Mail Test"
In politics I have developed messaging plans, formulated targetted advertising, conducted web campaigns, been responsible for media relations, and managed local campaigns of all kinds. In my business I consult with companies on their branding and advertising strategies regularly. There is one rule which should be common sense in this day and age. It states: “If you’d be embarassed to see what you’ve said on the front cover of the newspaper the next morning, THEN DON’T SAY IT.” In Canada, we affectionately call this “The Globe and Mail Test.” For years, I’ve been telling clients the same thing applies (even more so) to e-mail. Now that social media is exploding, …
