Tag: branding

Top 5 Tips For New Facebook Pages

1. Make your page title as generic as possible. If you are setting up a page to promote your company brand, this may not be an option. But generic pages are far more likely to gain fans than brand pages. Think about it this way – if you have a website about “Travel to Asia”, …

Domain Names, Branding and BC Political Parties

Who does the online marketing for political parties? I have been in the domain name business for 9 years, and marketing for even longer than that. There are “smart” domain names for business, and I usually talk about that (a lot). Not just what should we call our name (before the dot), but also what …

“The Globe and Mail Test”

In politics I have developed messaging plans, formulated targetted advertising, conducted web campaigns, been responsible for media relations, and managed local campaigns of all kinds.  In my business I consult with companies on their branding and advertising strategies regularly. There is one rule which should be common sense in this day and age.  It states: …