Category: social media
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The Affirmation Society in the Information Age
Can millions of young fans be wrong when they declare that the Jonas Brothers are the greatest music group in the history of the universe? Of course they can. But they won’t believe you. Why? Because they have received instantaneous affirmation of their belief, and can do so anytime their faith might be swayed. Not…
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“The Globe and Mail Test”
In politics I have developed messaging plans, formulated targetted advertising, conducted web campaigns, been responsible for media relations, and managed local campaigns of all kinds. In my business I consult with companies on their branding and advertising strategies regularly. There is one rule which should be common sense in this day and age. It states:…